Connecteen is the first peer-to-peer teen crisis line in Canada. To help launch ConnecTeen and get the word out, we created a series of branded Whispers. Because like Whisper, ConnecTeen is also anonymous.
Advertised brand: Calgary Distress Centre
Advert title(s): Whisper of Hope
Headline and copy text: U R Not Alone.
Advertising Agency: Trigger Communications, Calgary, Canada
Agency website: http: http://ideasthattrigger.com/
Creative Director: Johnny Talisman
Art Director: Teresa Leung
Copywriter: Jordan Finlayson
Designer: Liz Gatapia
Published: 03, 2015
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