Coffee Shot - the sleepy radio announcers campaign - (radio)

One of these days I want to be a judge on an advertising award in Israel, because I'm constantly amused by the lateral hacks along all ad media they manage to pull off over there. Also, I suspect that you can do this because everyone in advertising and marketing knows each other over there, so y'all ned me as an outside judge (call me!). How else can you explain how Coffee Shot pulled this one off? To illustrate - on radio - how it wakes you up, they aired two versions of other brands & companies adverts. The sleepy version first, and then the after coffee shot buzzed & awake version. Selling insurance, air conditioning, department stores ... and Coffee Shot, during each commercial break. Pretty funny, and the point is well made. Coffee Shot's sound logo is that battery alarm clock sound, reinforcing the "wake up" proposition.

Advertising Agency: BBR Saatchi & Saatchi
Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriter:Tomer Gidron, Eran (Shushu) Spanier
Art Director: Aia Bechor Kujnitzky
Production: Dorit Gvili
Creative Case Writer: Eva Hasson
Producer: Odelia Nachmias
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Chen Halpern
Strategic Planning: Shai Nissenboim
Planner: Gilad Kremer
Traffic: Roniot Doanis