Coca-Cola will be rocking teensʼ worlds in 2011 with “Coca-Cola Music”, the innovative new music program that will give teen fans the inside track on the creation of music and the opportunity to view the industryʼs leading artists at work.
Emerging talent One Night Only has written and recorded a brand new track called “Can You Feel It” for the program.
The creative will air on TV channels globally and has already launched in Germany. It will roll across 100 markets by the end of the year. A UK launch date for the campaign has not yet been confirmed.
The ad features the track 'Can You Feel It?' by One Night Only and written specifically for the campaign. It features shots of different teenagers opening bottles of Coca-Cola and dancing along to the track.
The track will make its debut as the soundtrack to the new global Coca-Cola TVC called “Walls”. Produced by Wieden+Kennedy Amsterdam, the “Walls” commercial brings to life the sacred teenage ritual of grabbing a Coke, cranking up the stereo and enjoying a moment of release through music at the end of their day. …
COCA-COLA
Global Brand Director: Cristina Bondolowski
Project Lead: Nick Felder
Creative Excellence: Jonathan Mildenhall, Guy Duncan, Nick Felder, Jackie Jantos
WIEDEN + KENNEDY AMSTERDAM
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors: Mathew Jerrett
Copywriter: Sean Vij
Head of Production: Erik Verheijen
Executive Producer: Elissa Singstock
Planner: Amanda Feve
Account Management: Andrew Kay, Jing Lien, Ilkay Dibekoglu
Business Affairs: Barrie Williams
PRODUCTION COMPANY Biscuit Filmworks
Director: Christopher Riggert
Executive Producer: Shawn Lacey, Holly Vega
Cinematographer (DOP): Jan Velicky
Line Producer: Laure Stevens
Editorial Company : Whitehouse Post
Editor: Russel Icke, Charlie Harvey
Executive Producer: Lisa Kenrick
SFX / Post Company : The Mill
EFX / Post Supervisor: Matt Williams, Tom Jones
Executive Producer: Stephen Venning
Music Company : Frukt
Track: “Can You Feel It” by One Night Only
Executive Producer: Ollie Oshodi
Licensing: Gary Downing
Mix & Audio Post Grand Central Studios
Mixer: Raja Seghal
Sound Design Grand Central Studios
Mixer: Raja Seghal
I'm in this ad! That's me with the cricket bat! This was so much fun!
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