Coca Cola - The Real Life Like - (2010) Israel

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

This new development opens up a porthole of possibilites and takes a step forward in retaining Facebook’s dominance by allowing people, with the assistance of digital means and advancements, to take the interactive arena from the virtual world to the real world. Edologic nicknamed the development “The Like Machine”, with it being first implemented in The Coca-Cola Village; a summer activity for teenagers, which has just recently began. Once in the village, each guest will receive a bracelet ID which transmits an RFID signal. The guests will then be able to use the bracelet in order to“perform Like”in each of the Coca Cola village facilities. For example, a guest that likes the pool can place his/her bracelet to the readable RFID device that is next to the pool, and automatically a Facebook message will appear on his/her wall stating that he“Liked” the pool at the Village. In addition, a photographer will be present around the Village, taking pictures of the guests while also carrying an RFID device. This will allow each guest that is pictured to“ Touch” the photographer, and that guest’s picture will be automatically uploaded to the Coca-Cola Village Facebook page, already‘tagged”.

CEO of Edologic, Enon Landenberg, says,“We are continuously looking for ways to connect the physical world with the virtual world. The idea behind“The Like machine”is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a very true reality”.

Publicis E-dologic