To celebrate their 40th anniversary Chili's dusted off their old jingle for its baby back ribs, that instantly takes me back to the 90's. At one point the jingle was so popular that Chilis sponsored a tour by a group called NSYNC and even had them star in a baby back commercial, which I'm sure Justin Timberlake loves to remember. But now, I Chili's is crowdsourcing everyone to celebrate by singing along and submit videos of your singing to Sing Baby Back. Guess JT's a little out of their price range now.
On March 14th, 2015 “St. Chilihead Day”, Chili’swill celebrate their anniversary and show off all the submissions.
Client: Chili’s USA
Agency: IMM
ECD: Kyle Taylor
CD: Matt Ingwalson
Producer: Gary Granger
CP: Emily Locker
CP: Dwight Muhlbradt.
Production: Liquid9/Antidote
Director: Frankie Oviedo
Producer: Johnny Starke
Post Production: Liquid9/Talking Machine
Composition: Liquid9/Fuzzbomb Music
Composer: Patrick Meagher
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