Cannes Lions winners - Lions direct 2006.

Finally, after all that nailbiting we know who won what. Inside a few of the lions direct winners. No, the Lynx stewardesses didn't get the grand prix.

The grand Prix win went to ad agency I DO for their mailer - which was only sent out to companies that had want ads in the papers. The DM was a handwritten application for the job from an 85 year old man. All this advertised De TIJD's brochure about pensions, explaining how to build up a sufficient pension for retirement.

Agency LOWE HUNT, Sydney, Client Unilever Australia. Award: Gold.
It began with the web viral film, and continued with stewardesses who pranced about the cities flirting with men and handing out businesscards which would lead them back to the lynx site.

Another film that got gold was "Cameraphone" for the Department of Transport in the category "product/services"
Ad Agency: Leo Burnett London

Client: AMNESTY INTERNATIONAL
Ad Agency: Ogilvy Frankfurt

A real sculpture created by Christian Schönwälder hung in the Kunsthalle Mannheim. Over 7000 people saw it in the first two weeks. Art meets ad indeed.

Silver in the B2B Advertising & Media
category went to Saatchi&Saatchi New Zealand for their Finding Nemo which advertised TV2 ad-space - and was actually edible. Doesn't say what it was made of, but I guess marsipan or somesuch. Yum!

Scholz & Friends, see all three posters in previous post here, wins silver in new media with these "x-ray ads" for Jobsintown.de.

Client Melange jewlery advertised on people's wrists as they were the entry stamp to hip nightclubs. Ad agency Scholz & Friends in Berlin came up with the idea which got a silver.

TBWA & TEQUILA New Zealand sent these "warm wishes" of a merry Xmas to clients and collegues - and got bronze in the B2B ad and media category.

Scholz&Friends did it again, with this old toy they demonstrate how the Bosch Professional Chainsaw does its job - this got bronze.