Cannes Lions statement on "The Lucky Iron Fish"

Above, Gavin Armstrong, president and CEO of Lucky Iron fish proudly posing with the grand prix on the red carpet in Cannes last week. Cannes Lions have this official statement about this award. The initial statement from Geometry posted here made it sound like Geometry was involved with developing the fish from prototype to mass-produced functioning design. "There has since been years of product development to create the workable version that was launched in October 2014 and which won the award". A later statement from Gavin Armstrong himself credits Geometry with "a comprehensive marketing program", "PR" and "helping scale up the Lucky Iron Fish and bring our design to the market", which doesn't say that Geometry was involved doing any design development post prototyping. Now here's Cannes Lions official statement, which includes Gavin's statement and Geometry's statement.

Following reports concerning the validity of this year’s Product Design Grand Prix Winner, “Lucky Iron Fish” from Geometry Global Dubai and Memac Ogilvy MENA, the organisers of Cannes Lions have undertaken further investigation. We have received prompt written confirmation from both Gavin Armstrong, President and CEO of the Lucky Iron Fish company and Dr Christopher Charles, who developed the original prototype, that they worked in close partnership with the agencies concerned. This follows below.



Gavin Armstrong stated:

“Based on my understanding of the entry mechanism at the Cannes Lions festival, we gave Geometry Global approval to be the entrant for all Lucky Iron Fish entries, with full credit to Lucky Iron Fish and other participating entities. There has been no intention to misrepresent the role of Geometry Global or the campaign in the entry or any communications. I was present during the event and received each of the Lions award on stage. I also presented to the Judges for the Innovation award.”


Geometry Global also made the following statement:

“Geometry Global Dubai and Memac Ogilvy MENA are proud to have partnered with the creators of the Lucky Iron Fish product to bring wider exposure and commercial success to this important public health innovation. We have been transparent in our award entries about the contributions of all the players including Gavin Armstrong, CEO of Lucky Iron Fish, Dr. Chris Charles, Director on the Board of Lucky Iron Fish, and all of the supporting agencies. The product design and prototype were created by Lucky Iron Fish; Geometry Global helped to introduce the product to a wider audience.

With the misunderstanding that there could only be a single entrant company across all categories, we entered the Product Design category on behalf of our client and were therefore named ‘entrant company’. Our approach was in full agreement with Lucky Iron Fish company and all partners were credited in the entry. We now understand that Product Design could have been entered directly by Lucky Iron Fish without Geometry Global and Memac Ogilvy as an 'entrant company.' Therefore, we have agreed with the Cannes Lions that Lucky Iron Fish should be the sole recipient of the Grand Prix in Product Design, as accepted by CEO Gavin Armstrong during the ceremony in Cannes on Wednesday night. It is an honour to be partners of Lucky Iron Fish, and we are pleased that it has garnered recognition by the Cannes Lions juries. We look forward to being part of the continued success of this project.”

From our perspective, as the organisers of Cannes Lions, this satisfies the requirements of the competition and closes the matter.

src="adland.tv/r-charles-lucky-iron-fish-isnt-fishy-you-might-think/1416836508">statement from Geometry posted here made it sound like Geometry was involved with developing the fish from prototype to mass-produced functioning design. "There has since been years of product development to create the workable version that was launched in October 2014 and which won the award". A later statement from Gavin Armstrong himself credits Geometry with "a comprehensive marketing program", "PR" and "helping scale up the Lucky Iron Fish and bring our design to the market", which doesn't say that Geometry was involved doing any design development post prototyping. Now here's Cannes Lions official statement, which includes Gavin's statement and Geometry's statement.

Following reports concerning the validity of this year’s Product Design Grand Prix Winner, “Lucky Iron Fish” from Geometry Global Dubai and Memac Ogilvy MENA, the organisers of Cannes Lions have undertaken further investigation. We have received prompt written confirmation from both Gavin Armstrong, President and CEO of the Lucky Iron Fish company and Dr Christopher Charles, who developed the original prototype, that they worked in close partnership with the agencies concerned. This follows below.



Gavin Armstrong stated:

“Based on my understanding of the entry mechanism at the Cannes Lions festival, we gave Geometry Global approval to be the entrant for all Lucky Iron Fish entries, with full credit to Lucky Iron Fish and other participating entities. There has been no intention to misrepresent the role of Geometry Global or the campaign in the entry or any communications. I was present during the event and received each of the Lions award on stage. I also presented to the Judges for the Innovation award.”


Geometry Global also made the following statement:

“Geometry Global Dubai and Memac Ogilvy MENA are proud to have partnered with the creators of the Lucky Iron Fish product to bring wider exposure and commercial success to this important public health innovation. We have been transparent in our award entries about the contributions of all the players including Gavin Armstrong, CEO of Lucky Iron Fish, Dr. Chris Charles, Director on the Board of Lucky Iron Fish, and all of the supporting agencies. The product design and prototype were created by Lucky Iron Fish; Geometry Global helped to introduce the product to a wider audience.

With the misunderstanding that there could only be a single entrant company across all categories, we entered the Product Design category on behalf of our client and were therefore named ‘entrant company’. Our approach was in full agreement with Lucky Iron Fish company and all partners were credited in the entry. We now understand that Product Design could have been entered directly by Lucky Iron Fish without Geometry Global and Memac Ogilvy as an 'entrant company.' Therefore, we have agreed with the Cannes Lions that Lucky Iron Fish should be the sole recipient of the Grand Prix in Product Design, as accepted by CEO Gavin Armstrong during the ceremony in Cannes on Wednesday night. It is an honour to be partners of Lucky Iron Fish, and we are pleased that it has garnered recognition by the Cannes Lions juries. We look forward to being part of the continued success of this project.”

From our perspective, as the organisers of Cannes Lions, this satisfies the requirements of the competition and closes the matter.