California Lottery "Sir Lucky pants" (2017) :30 (USA)

In case you want a mnemonic to remember SupperLotto Plus, this handy dandy guide from the California Lottery will help you remember it. And it will also demonstrate why winning ridiculous amounts of money will not change your douche bag personality for the better, but rather make it exponentially worse. In this series of vignettes we see said person putting mounds of ketchup on lobster, living in a tacky McMansion, and doing some faux-karate moves at an auction house, presumably buying something he wants only so others can't get it. I guess they should be credited for tapping into the most debased motivation for winning the lottery as opposed to that campaign a few years ago when they were equating the lotto with the fall of the Berlin wall, in the out of home while showing Sony Bravi- like balls exploding on TV. Still this pendulum has so swung the other way from pretentiousness to avarice, they as well have just tacked on the hashtags #GreedIsGood and #YayMaterialism while they were at it.

Client: California Lottery
Agency: David&Goliath, LA
Founder/Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director: Greg Buri
Copywriter: Joe Shaner
Art Director: Shaun Wright
Senior Broadcast Producers: Katie Lambrecht, Dustin Oliver
Production Company: Caviar
Directors: Los Peréz
Director of Photography: Alejandro Martinez
Executive Producers: Michael Sagol, Jasper Thomlinson, Kim Dellara
Head of Production: Casey Wooden
Line Producer: Richard Weager
Editorial House: Spinach
Editor: Edward Line
Assistant Editor: Eddie Mikasa
Executive Producer: Jonathan Carpio
Producers: Patricia Gushikuma, Rachel Celotto
Telecine: Company 3
Colorist: Dave Hussey
Online & VFX: Method Studios
Flame Artist: Mark Renton
Executive Producer: Robert Owens
Producer: Julia Paskert
Music: Barking Owl
Creative Director: Kelly Bayett
Producer: Ashley Benton
Mix House: Lime Studios
Sound Mixer/Engineer: Mark Meyuhas
Producer: Susie Boyajan