Oreo's got a new challenge for Israeli teenagers, inviting them to see if they can be the fastest to lick the center of a Double Stuff Cookie. Issuing the challenge is President Lickson, a man with a very impressive tongue Once all the Israeli teenagers stop laughing like Beavis and Butt-Head (uh-huh, huh-huh) they can enter the Oreo Champions Lick. All they have to do is record their fastest lick and post it on Instagram with #double_stuff for a chance to win a prize. I think there's a part of me that is still a teenager because my mind goes somewhere completely different. I can only imagine how the demographic will react to it. Ha.
Advertised brand: Oreo
Advertising Agency: Brukner/Yaar/Levi, Tel Aviv, Israel
Executive Director: Amit Stoler
Creative Director: Adam Peled
Art Director: Udi Ovadia
Copywriter: Dror Lavi
Accounts Manager: Sagi Levi
Account Executive : Chen Shalev
Account Supervisor: Ortal Azarzar
Planning: Liron Shechter, Nicol Bar
Digital Director: Barak Ben Shimon, Adi Levi
Producer: Avivit Shabat
Media Director: Alex Spivcovski
Media Planner: Chen Finkelman
Digital Media: Meidan Tzoibel
Studio: BYL, Ronen Kimchi
Production Company: Zoa Production
Director: Tal Zagreba
Post supervisor and 3d animation – Noam Toledano
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