Ben & Jerry's - Introducing The BRRR-ito! - (2015) :30 (USA)

"On April 20th, we will introduce the BRRR-ito. And you'll see why 4.20 will be exactly like 4.20." So says Ben & Jerry's the hippie-ice cream makers who are quite obviously targeting the stoner-munchie demographic with this Apple "1984" advertising spoof. Why not, Apple 1984 has been homaged before, selling everything from kids toothbrushes to dolls targeted at little girls so why not ice-cream? As soon as you feel your product is "revolutionary" in its category, you can parody the 1984 and thus not be revolutionary at all with your advertising. Works best with an extra scoop of humor, as demonstrated here. In this version of the 1984 story, our heroine delivers an ice-cream to the TV which is showing you a bland ice-cream sandwich. When the TV explodes, the stoners who were watching it, numb, smile and nod approvingly - then presumably they took another hit from the bong.

Does this mean that the two scoops of ice cream, drizzled with fudge and topped with cookie crumbs, rolled up in a soft and chewy waffle wrap is going to be $4.20? Because man, that sounds totally worth it and please let that be the price.

Ad Agency: Mekanism
CEO/President: Jason Harris
Creative Director: David Horowitz
Head of Production: Kati Haberstock
Producer: Michael Rushton
Senior Brand Manager: Cassie Jackson
Associate Director Brand Management: Caroline Moncure
Head of Strategy: Eric Zuncic

Production Company: Sister
Director: Plummer/Strauss
DP: Spenser T. Nottage
EP: Thorsten Hoppenworth
Producer: Alun Lee
Food Stylist: Randy Mon