A Public Service Announcement featuring David Beckham of Real Madrid urges soccer fans to donate $10, the cost of one mosquito net, towards the fight against malaria. Malaria kills over 3,000 children every day in Africa, yet the disease can be easily prevented with a $10 mosquito net. In the announcement, David Beckham kicks a soccer ball into a goal with a missing net. The PSA closes "We need nets" and points viewers towards MalariaNoMore.org. This follows on the heels of Major League Soccer taking on malaria as an issue. David Beckham will become a MLS player with the Los Angeles Galaxy in July.
April 25, 2007 was the first Malaria Awareness Day in the U.S. American Idol, ExxonMobil, Magnum Photographs, the American Red Cross, UNICEF, the Boys and Girls Club of America, and the President's Malaria Initiative have all joined the cause. President Bush and the First Lady have called on all Americans to donate $10 towards the purchase of a mosquito net for a family in sub-Saharan Africa.