sandeepmakam reckons that these BBC "corner" ads, are a bit like these Ariel Street corner ads, where the you need whole picture to see what is going on.
I wonder, when did billboards start covering corners? What next? We got roofbillboards, floorbillboards and doorbillaboards already.
Floorgraphics has developed an innovative form of in-store marketing dubbed “floor ads.” These six square foot billboards placed on supermarket or store floors aim to coax a shopper to look on shelves for a product — such as a particular brand of toothpaste — after seeing an advertisement for it on the floor of the store.
“Floor ads are like speed bumps,” Richard Rebh, CEO of Floorgraphics, explains. “Shoppers slow down and decide to buy something they may not have noticed in the first place.”
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About 8 9 10 years ago Labatt Blue did print/outdoor in Canada showing interesting character A walking down one street toward a corner about to run into interesting character B coming down the other. No I can't remember any of 'em.
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PermalinkExactly. It's been done before because this is just a simple media solution. The creativity is in how it's used. So I don’t feel necessarily inclined to call it a badlander...
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PermalinkSame media idea, but different executions. As long as the reasons for using both sides are distinct, I wouldn't condemn. But the campaign about two unlikely people walking toward each other sounds awfully close to this Ariel idea.
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