AT&T “A Lot in Common” featuring Demi Moore and Mila Kunis (2022) :60 (USA)

O Positive’s Jess Coulter Directs Demi Moore & Mila Kunis in AT&T’s “A Lot in Common,” via BBDO LA 

Award-winning director Jess Coulter directs AT&T’s new “Gigillionaire”-themed campaign, kicking off with “A Lot in Common” featuring Demi Moore and Mila Kunis. It’s set at a Fairfax High School reunion where the two alums – each A-list actors with more in common than their alma mater - each anticipate winning Fairfax High’s Most Notable Alum award. Instead, in a surprising twist, they’re both passed over for someone else – a Gigillionaire - who enjoys the power of AT&T Fiber 5-gigs of speed.

“At the core of the campaign is an invitation to: Live Like a GIGillionaire. Because once you have the power of hyper-gig speeds, everything gets better. You might even outdo a celebrity or two,” said Matt Miller, Chief Creative Officer, BBDO Los Angeles & Omnicom for AT&T. “Pulling off the launch work was no small feat. With on-going production challenges throughout this pandemic, incredibly tight timelines, and the schedules of some of the most amazing celebrity talent on earth, we’re still a bit shocked that we not only pulled it off but exceeded our expectations.”

O Positive’s Jess Coulter, one of advertising’s most prolific comedy helmers, directed not only Moore and Kunis, but also Sofia Vergara in “Family Celebrity,” in which Vergara excitedly walks into a family gathering only to be outshined by a family member (another Gigillionaire) who now has AT&T Fiber.

AT&T (“A Lot in Common”):

Kellyn Smith Kenny - Chief Marketing & Growth Officer

Valerie Vargas – SVP, Advertising & Creative Services

Marc Burns – VP, Advertising & Social Media

Melissa Smith – AVP, Consumer Advertising

Sujei Sierra – Director, Advertising

Aaron Schwartz – Lead Manager, Advertising

Javier Gutierrez – Marketing Associate, Advertising

BBDO (“A Lot in Common”):

Matt Miller, CHIEF CREATIVE OFFICER     

David Cuccinello, EVP, EXECUTIVE CREATIVE DIRECTOR

David Povill, EVP, EXECUTIVE CREATIVE DIRECTOR

Rick Utzinger, EXECUTIVE CREATIVE DIRECTOR

Rob Anton CREATIVE DIRECTOR

Julie Collins EVP, GROUP EXECUTIVE PRODUCER

Becky Reagan, EXECUTIVE PRODUCER

Melissa Chester, MUSIC EXECUTIVE PRODUCER

Meg Foley, SENIOR INTEGRATED BUSINESS MANAGER

Julien Lemoine, MANAGING DIRECTOR

Dion Aralihalli EVP, SENIOR DIRECTOR

Rebecca Wojcicki, VP, ACCOUNT DIRECTOR

Nate Pouley, ACCOUNT SUPERVISOR

Bobby Walker, ACCOUNT EXECUTIVE

Harvey Lewis,COST CONSULTANT, EVP   

Production Co.: O Positive (“A Lot in Common”)

Director: Jess Coulter

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Head of Production: Devon

Producer: Tanya Stephens

DP: Gyula Pados

Production Designer: Jason Edmonds

Casting: Ryan Bernstein / RMG Casting

Editorial Co.: Cartel

Editor: Kevin Zimmerman

EP/MD: Lauren Bleiweiss

Head of Production: Meagan Carroll & Viet-an Nguyen

Sr. Post Producer: Gail Butler

Lead Asst. Editor: Grant Hall

Asst.: Jared Deaver

Telecine: Company 3

Telecine Artist: Tim Masick

Producer: Kevin Breheny

Graphic Design Co.: LVLY

Executive Producer: Bryce Edwards

VFX Co.: The Mill

Creative Director: Corey Brown

2D Lead: Sam Caine

Head of Beauty: Burtis Scott

Finish: Matt McDonald

Comp Assts.: Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee

Executive Producer: Clairellen Wallin

Sr. VFX Producer: Jenna Gabriel

Production Coordinator: Sebastien Le Coz

Music Co. + Sound Design: Beacon Street

Senior Producer: Leslie DiLullo

Lead Sound Designer/Mixer: Rommel Molina

Sound Design Asst.: Kerri Shak

Sr. Producer: Kate Vadnais

Audio Finishing: Lime Studios

Executive Producer: Susie Boyajan