Arla farmers don't just milk the cows, but they own the company. Because Arla is a farmer-owned cooperative. So they're creating #WhiteWednesdays and encouraging the British buying public to buy Arla, Because 100% of the profits go to the farmers. Every Wednesday they're dropping something new on their Facebook and Twitter pages to get the word out. From installations to personal thank-yous from farmers and more. Expect fun and memorable things every Wednesday this month.
Client: Arla
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