Apple "Intention" (2013) 1:32 (USA)

Unlike its other new spot which features humanity, i.e. real people, this new Apple spot features a moving manifesto, proving the more things change the more some people refuse to stop writing manifestos.

Client: Apple
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chris Ribeiro, Drew Stalker
ACD/CW: Brooks Jackson
AD: Danny Duran
CW: Zane Miller, Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
Production/Animation Co: Buck
Director: Buck

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