This spot showcases American Girl’s full portfolio of products for the first time in an ad – from its American Girl by Williams-Sonoma collection to its beauty products like lip glosses to American Girl books.
It's set to a deliberately sloppy version of the Twelve Days of Christmas. Nice touch when the VO has to change nine to eight because Dad swiped a cookie. Speaking of sweet, this spot is so sugary I think i need to brush my teeth. It's cute, though.
Client: Mattel/American Girl
Agency: Publicis Seattle
Chief Creative Officer: Andrew Christou
Group Creative Director: Steve Williams
Creative Director: Scott Fero
Art Director: Simson Chantha
Copywriter: Amit Gurnani
Sr. Motion Designer: Travis Baker
UX Designer: Karen Hymes
Jr. Copywriter: Berri Windsor
Head of Strategy & Media: Britt Fero
Sr. Strategist: JP Martin
Account Directors: Paul Villa and Maria Schoonover
Project Managers: Katie Klein and Rachel Yanofsky
Director of Business Affairs: Deb Groth
Producers: Alison Ormiston and Leah Dickey
Director of Studio Production: Ricky Fischer
Sr. Studio Designer: Kathy Oneha
Digital Production Artist: Maddy Homen
Studio Artist: Chris Gallegos
Digital Production Artist: Kiry Luc
Studio Proofreader: Jenny Keene
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