Here's an incredibly sweet spot starring a girl who responds in kind to an older neighbor across the street who gifted her an American Girl doll. Excellent casting all around and the look on the older lady's face is priceless. In our quest to capture the coveted young and teenage demographic its nice to see an added message here to make sure to give senior citizens some love over the holidays, too.
Client: Mattel/American Girl
Agency: Publicis Seattle
Chief Creative Officer: Andrew Christou
Group Creative Director: Steve Williams
Creative Director: Scott Fero
Art Director: Simson Chantha
Copywriter: Amit Gurnani
Sr. Motion Designer: Travis Baker
UX Designer: Karen Hymes
Jr. Copywriter: Berri Windsor
Head of Strategy & Media: Britt Fero
Sr. Strategist: JP Martin
Account Directors: Paul Villa and Maria Schoonover
Project Managers: Katie Klein and Rachel Yanofsky
Director of Business Affairs: Deb Groth
Producers: Alison Ormiston and Leah Dickey
Director of Studio Production: Ricky Fischer
Sr. Studio Designer: Kathy Oneha
Digital Production Artist: Maddy Homen
Studio Artist: Chris Gallegos
Digital Production Artist: Kiry Luc
Studio Proofreader: Jenny Keene
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