Allan Gray Investments and King James Advertising Cape Town created this puzzle-billboard that took four weeks to reveal the sender. Placed next to a busy commuter road, each day for four weeks a little bit more of the headline was revealed. After four weeks you could read "Purpose is nothing without patience" and the sender, Allan Grey Investments.
Alistair King (Executive Creative Director)
Devin Kennedy (Creative Director)
Damian Bonse (Art Director)
Devin Kennedy (Copywriter)
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Billboards like this only work if there's always a traffic jam below them.
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PermalinkOr a reporter drives by on a quiet day at the news desk...
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PermalinkI'm going to quit my job and start selling "Reporter-route-maps" - just like those maps to the stars it shows where all ad reporters in major cities live and how they commute to work. ;)
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