Alaskan Airline launches 'risky' viral campaign

Ads contrast the experience on Alaska Airlines with what has become the all-too-typical exasperating sojourn on other carriers.....

Alaska Airlines has taken its "The Spirit of Alaska" campaign to both television and the web, the latter in form of a parody site called Sky High Airlines.

Wong Doody is the agency behind the farcical humor ads, two commercials have already aired, the other two from the campaign will begin airing in early 2004. Each spot features a real Alaska Airline employee at the end, showing Alaska's famous customer service.

Creatives involved; Creative director Tracy Wong, Art Director: Pam Fujimoto, Copywriters: Matt McCain; John Schofield and Account Manager: Kari Connor

All commercials are directed by Jeff Gorman, edited by Alan Nay.
Executive Producer: Lilly LaBonge
Production Company: JGF of Hollywood, CA
Sound Designer: Vince Werner at Clatter & Din of Seattle
Online Editorial Company: Modern Digital of Seattle, WA