Air France - Safety Regulations (Dance) - (2015)

Attention, please. Attention, se il vous plaît. This is the New Air France safety demonstration video. Nouvelle vidéo démonstration de sécurité Air France

Air France have restyled their ads with an emphasis on style, adding a fashionable french touch even to the air safety videos. Our stewardess host explains each safety rule in both French and English so this could double as a language class. She also has the most delightful accent in English. Meanwhile models in classic french cut sweaters and 50s skirts dance-demonstrate each item as if they are model mimes, choreographephed by the directors "I could never be a dancer". The models wear Air France's & The French flags signature colours, red white and blue, and are as they say très chic. It's cute, and it goes with the rest of Air France's new campaign which is rolling out April 1. The music is Air France's new theme tune "Warm in the Winter", by Portlandduo Glass Candy. I'm willing to bet even the French Civil Aviation Authority, who needs to approve these things, smiled at this video.

Ad agency: BETC Paris
EXECUTIVE CREATIVE DIRECTOR : RémiBabinet
CREATIVE DIRECTOR : JasmineLoignon
COPYWRITER DavidSoussan.
ART DIRECTOR Marie-EveSchoettl
ASSISTANT DIRECTEUR ARTISTIQUE MichaelMadou
DIRECTORS : I COULD NEVER BE A DANCER : Carine Charaire, Olivier Casamayou
PRODUCTION HOUSE RITA: Camila Méndez, Yannis Cullaz
PHOTOGRAPHY DIRECTOR Kanamé Onoyama
COSTUMS& STYLISM StudioFBG : Jean-Michel Angays, Stephane Laverne
MUSIC CREATIVE DIRECTOR : Christophe Caurret
MUSIC ARTIST/BAND : GLASS CANDY
TITLE: WARM IN THE WINTER
WRITTEN BY : JOHN PADGETT & LORI MONAHAN
EDITED BY : ITALIANS DO IT BETTER, INC
MANAGED BY : KOBALT MUSIC PUBLISHING LTD
SOUND PRODUCTION:
GREENUNITED MUSIC : Frederic Monvoisin, Florine Perrault