The same director due that brought you Pharrel's "Happy" are now swinging airtravel with ballerinas for Air France. "We are from LA" have brought together pink skies, fashion, the Tour de France, puff pastries, french kisses, Breton tops and even features little ballerinas from the Opera Garnier on swings - it all looks quite magical and fashionable, and suddenly air travel doesn't seem like such a chore anymore.
Brand: Air France
Title(s): France is in the air
Agency: BETC Paris
Agency website: http://www.betc-life.com/
Executive Creative Director: Remi Babinet
Creative Director: Jasmine Loignon
Art Director: Marie-Eve Schoetti
Art Director Assistant: Michael Madou
Copywriter: David Soussan
Directors: We are from LA
Additional Credits: TV Producer: Fabrice Brovelli, Caroline Bouillet
Production House: Iconoclast: Mourad Belkedder, Maud Furmana
Music Creative Director: Christophe Caurret