AIR Brussels creates 360 experience to help end cyber bullying.

Here's a heart-wrenching experience from AIR Brussels, created for the Belgian telecom operator VOO and the Belgian Federal Police.

This Was Louise's Phone is a digital installation featuring balloons which contain hundreds of IM's over just a five day period written from hateful little shits who bullied her until she killed herself.

Narrated by her father, he describes the nightmare in subdued detail. In the end, the viewer sees her real phone. So sad. What a powerful message.

Credits: Agency : Air Brussels ECD : Eric Hollander CD : Dieter De Ridder CD : Joeri Van Den Broeck Creation : Ramin Afshar Digital Producer: Greg Pin Digital Producer: Maxime Van Santen Copywriting: Louise Cornet Account Director : Caroline Charles Account Manager: Daphne De Le Vigne Agency Producer : Bérengère Lurquin Website: Dog Studio Scenography: Studio Unfold Director : Gunter Blokken Film Production Company : Czar