Blue Point Brewery gets a new look

In addition to a hilarious spot, Blue Point Brewery also has a great refresh including print and packaging. The tone is definitely not taking itself seriously, and has a very fun low keyness about it. It's also quite offbeat. Good stuff. Makes me want to try one. Hm..wonder if they have it out here in L.A?

Client: AB InBev
Agency: VSA Partners
bob winter, ecd, vsa
josh witherspoon, cd, vsa
timothy white, cd, vsa
evan thompson, writer, vsa
katie quinn, designer, vsa
denny liu, designer, vsa
ashley geisheker, edp, vsa