Adrian Villagomez Directs Kia’s Launch Campaign for the New K4, Produced by Fela

Culture-defining production company Fela has produced the latest Kia campaign, out of creative agency Innocean. Directed by Adrian Villagomez, in his first collaboration with Fela, the campaign highlights the K4’s unique features and appeals to a generation aiming to make a statement.

The beautifully crafted spots are filled with dynamic visuals, striking a perfect balance between sophistication and fun. The innovative K4 is portrayed as eye-catching and fresh - with a look, persona, and character all its own. Equipped with wireless features including Apple CarPlay and Android Auto, plenty of extra space, and various interior hues to choose from, the K4 encourages drivers to be defiantly original. The Gorillaz song "New Gold," featuring Tame Impala & Bootie Brown, plays across the campaign’s spots.

Villagomez’s raw, docu-style approach, peppered with surreal elements, earned him the Best Alternative Video award at the UKMVAs for Jean-Michel Blais’ "passepied." In 2023, he received a special award from the Canadian Academy of Cinema for his outstanding music videos and their international impact. He has worked with artists including The Kid LAROI, Denzel Curry, Killer Mike, and Skiifall, and brands Xbox, Montreal Symphony Orchestra, Birks, Aldo, and Audi.

Fela is a production company that celebrates inclusion and diversity. Based in Toronto and Los Angeles, Fela specializes in making cutting-edge content in the realm of music videos, commercials, documentaries, and films. Using the mantra “Own Your Culture, Tell Your Stories,” Fela’s core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented.

Credits:
Executive Producers: Taj Critchlow & Fuliane Petikyan
COO: Dean Rosen
HOP: Amir Karimi
Producer: Mikayla Fasullo
Operations Manager: Olivia Swayze

Agency: INNOCEAN Canada
ECD: Bill Newbery
Associate Creative Director: Lucas Longman
Art Director: Madeleine Heaven
Copywriter: Olivia Gilbertson
Agency Producer: Grace Lee
Group Account Director: Dan Vescio
VP, Group Account Director: Caitlin Rudnick
Sr. Account Director: Trisha Nheli Campos

PM: Nicole Hansen
PC: Syd Beaumont
1st AD: Sarah Kravetz
2nd ADs: Chavin Martel & Alicia Blake
Script Supervisor: Sydney Kondruss

DP: Kristofer Bonnell
1st AC: Richard Michael Gonzales
2nd AC: Alex Nunes & Justin Abernethy
VTR: Scott Wylie
DIT: Alex Chin
Gaffer: Steve Murray & Neil Munro
Electrics: Dave Grabowski, Victor Halumka, Nick Tiringer & Andrew Bowie
Key Grip: Derek Teakle
BBG: Alistair Dempsey
Grips: Jesse Bertrand, Steve Purcis & Paul Riikonen
Package Truck Driver: Brad Danilition & Mark DeBacker

UCrane Flight Head Tech: Christian Cloete & Oleksiy Zolotarov
UCrane Precision Driver: Mark Cabiddu
UCrane Arm Op: Nikita Zolatrov
F27 Crane Tech: Mike Smith
Drone Pilot: Tom Comet
Drone Camera Op: Lee Smith
Drone Safety: Mark Nielsen

Wardrobe Stylist: Priya Howlader
Assist: Esmé McBride & Aysha Sharaz & Ayelet Malek
HMUA: Franceline Graham
Assist: Olive Grey

Production Designer: Electa Porado
Buyer: Chris Yue
Assistant Buyer: Mirza
Lead Dresser: Josh Hotchkiss
Set Dressers: Sage Drake, Tyrell Maclennan, Jacob Barnett, Lando Cortez & Christina Kim
Props: Dylan Lattimer
Props Assist: Juliana Bergen
Location Manager: Mauro Cecchi

Editor: Ryan Hunt - Ghost Edit
Colour: Eric Whipp - Alter Ego Post
VFX: Philippe Toupin