Adidas announces the launch of its global football advertising campaign "Impossible Team" for the 2006 FIFA World Cup™ in Germany featuring the world's best footballers from the past and present.
Ivan Zacharias, directed both of the the two 60-second films "Equipo" and "Partido" where two Spanish boys are playing make-believe football with their favorite players. Except in this case the players actually turn up.
"The adidas commercial for the FIFA World Cup™ is based on our own childhood memory. In fact I think it’s the same for every little kid nowadays. After watching a football game, we used to run outside, recreate our own teams and re-play the match we had just seen. We tried to make every little kid's dream come alive - getting to pick your own team and being able to choose from the world’s biggest football stars!" commented 180’s co-executive creative director Andy Fackrell.
Stink Productions, London handled the shooting of the creative team Lee Hempstock, Chris Landy, Andy Fackrell and Richard Bullock's dream films.
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It seems like soccer (football) and basketball commercials trump other sports.
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PermalinkFor those looking for the music in these spots: 'Eanie Meany' by Jim Noir.
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