the other funny aspect of the adidas campaign - 5ive is a boy band that's been around since 1999...
google serves up this on a "5ive" search:
http://www.5iveusa.com/
Not exactly basketball...
hmm, just like the "Take the Lead" viral and "Walk like John Cleese" viral
not sure why this has suddenly become a trend, given that it is a rather old technique in Flash circles.
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