W&K hope to emulate success of "Grr" and "Cog"

Two new spots for Honda by Wieden & Kennedy London are in production. Rumor has it that they cost over £3m.

One of the ads, "Impossible Dream" was written and art directed by Sean Thompson and Chris Groom. Directed by Ivan Zacharias at Stink, the spot shows a driver "who finds himself in control of a series of vehicles that transform into each other, growing in size as they do so. What starts out as a tiny car morphs into a boat and eventually turns into a hot-air balloon."

"Choir" is the second spot worked on by the same of "Cog" fame - W&K creatives Ben Walker, Matt Gooden and Michael Russoff and director Antoine Bardou-Jacquet.