My immediate reaction to this ad was "Want!", as I had flashbacks to my pre-college job where I rode a fork truck in a warehouse in protective boots and overalls, wearing hearing protection and carrying the very useful morakniv as my main tool. Zekler's headphones that have boom microphone for clear communication is already a great bonus, but to be able to take incoming calls and share music while working too? The awesome! I kind of feel like we need this in the open plan advertising offices where we work today, with all those dogs running around, it can get pretty noisy.
It may not be the worlds most creative ad, or expensive ad, but it told us what the product does in a way that the target market will immediately understand. Sometimes that's all it takes, kids. The execution lacks in copy, editing, art direction, but the idea is solid. It can be done better.
Client: Zekler
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Love the tagline, too.
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PermalinkYeah the "protect your senses" line is nice it's the extra payoff that feels clunky.
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