Yes, it's that time of year again. This year's call for entries promotion includes an interactive site, Worth The Pain, where you can have a physical by a nurse, watch videos of your diagnosis, and medical/advertising related things.
I'm not sure which agency is responsible for the creative, although the site is registered to Lighthouse Interactive in Australia.
Read more for posters that go along with the campaign.
a close up shot of some copy:
The campaign was created by Saatchi & Saatchi New Zealand.
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PermalinkAh! Thanks for the info. :)
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Permalinkeeeeeeeew... *shudder*. Wow, the CW and AD seemed to have a lot of fun with this. :))
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