Yabie payment systems and Animal create a digital campaign that changes in realtime to sell leftover baked goods.

Yabie make a holistic point-of-sale system and payment terminal that you can set up right on your phone or tablet. Many cafés and restaurants use Yabie, and through that Yabie knows a lot about where the freshest buns can be found around Stockholm.

Thanks to a collaboration with Ocean Outdoor, the "Last Call" initiative has been made possible. Using specialized technology, Yabie's café patrons can now easily indicate which pastries remain unsold at the end of the day, preventing waste from being needlessly discarded. Food waste is bad for the environment, business, and everyone's bottom line.

The offer will be displayed on carefully chosen outdoor billboards, targeting Stockholmers during their commute from work. These billboards will provide real-time updates on the discounted price, and also offer location details for the nearest cafe along their route. Why not get yourself a treat when it's half off? How clever!

"The collaboration between Yabie and Animal shows how innovative and creative campaigns can become new thinking and create value for both customers and society. The fintech industry is a relatively bland category where brands communicate in a similar way without relevance, therefore it is even more important to stand out in order to build the brand with high caliber creativity", said Karl Garberg, marketing director at Yabie.

Innovative indeed, this is very useful for everyone involved, including me with a sweet tooth on my way home from the office. 100% approve!

Creative agency: Animal
Client: Yabie