It's Fall, which means a whole slew of new games or DLC's are coming out, The competition between Sony and Xbox is fierce. Well this spot ads some VFX to tout Xbox's line up of games. That VFX is described in the press release as a “'double exposure' visual effect, which embeds moments from each of the heroes' lives inside of their silhouettes to create a new image that is greater than the sum of its parts."
It's also narrated by the characters in the games: - Lara Croft of Tomb Raider, Marcus Fenix from Gears of War and Halo's Locke and Master Chief.
Client: Microsoft
Agency: Ayzenberg
Executive Creative Directors: Gary & Matt
Producer: Mehera Bey
Associate Producer: Tara Cheitlin
Editor: Andy Mitchell
Production Company: Blind
Animation Creative Director: Matthew Encina
Animation Producer: Scott Rothstein
Music: Pusher
Song: “Diminuendo” by Lawless featuring Britt Warner
Audio Mixing: Sonic Pool
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