XBOX Halo Reach - Birth Of A Spartan - (2010) 2:45

Halo continue with their strategy to have their ads tell part of the story in the upcoming games,
this ad is airing in the US and the UK this week, in the US on V (ABC) and various other cable networks, and it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide. The game title will be available in 6 months.

Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

Spot title: Birth Of A Spartan
Game title: Halo: Reach
Client: Xbox
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Ben Wolan
Copywriter: Joe Rose
Agency Executive Producer: Hannah Murray
Agency Producer: Alex Spahr
Account Director: Peter Goldstein
Account Management Supervisor: Zach Rubin
Account Executive: Stephanie Scott
Production Company: Biscuit Filmworks
Director: Noam Murro
Line Producer: Jay Veal
DP: Simon Duggan
Production Designer: John Beard
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O'Donnell
Editorial: Bikini Edit
Editor: Avi Oron
EP / Producer: Gina Pagano
Assistant Editor: Gustavo Roman
Visual Effects: Animal Logic
Telecine: Beau Leon, New Hat
Music: Original composition, by Human
Sound Design: Brian Emrich
Mix: Rohan Young, Lime Studios
Title Animation/Graphics: Roger
First online airdate: 4/27/10
Hannah Murray, agencytwofifteen, Executive Producer
Zach Rubin, agencytwofifteen, Management Supervisor
Jamie Davies, Xbox, Senior Advertising Manager