Wrangler - Red - print campaign (2010) - France

Picking up where humans left off, "Red" is all about instincts and the visceral color red. 

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centered on the human being's most primary instincts. Men and women have been photographed in red waters or amidst the fury of swirling red dust. 

A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension, and passion, with red as the basic color. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin's Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Advertising Agency: Fred & Farid, Paris, France

Executive Creative Director: Fred & Farid

Photographer: Jeff Burton

Photographer Assistant: Rob Hamada

Film editor Yannis Rachid

Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi

Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Art Buyer: Marie Moulin