We built Ford Pinto to follow in the steps of the rugged old Model T. (1973) printad (USA)

We built Ford Pinto to follow in the steps of the rugged old Model T.

Back in 1911, publicity stunts were the fashion in the car business. Like coaxing a Model T up the steps of the State Capitol in Nashville,Tenn., to impress people with its ruggedness. But now it's sixty years later. And even though we want you to be just as impressed with Pinto's ruggedness—we figure we'd better give you some facts and figures. Not stunts. The Pinto engine. (Above.) Rugged and reliable. Improved and perfected in more than 10 years of driving in small Ford-built cars all over the world. Easy on gas, simple to maintain. The Pinto transmission. A floor-mounted 4-speed fully synchronized • transmission is standard on Pinto. It was designed to be"lubed for life". All it should need is inspection during routine dealer maintenance.

The Pinto body. Unitized into one piece of welded steel, with steel guard rails in the door, steel reinforcements in the roof. And a surprising amount of room inside. Extra-strength parts. Many Pinto components could be used in much bigger cars: the ball joints in the front suspension (below), the universal joint, starter motor, rear wheel bearings. We built Ford Pinto to be a rugged, durable, basic car—a car that could follow in the footsteps of the legendary Model T. See all the 1973 Pintos at your Ford Dealer's: 2-door sedan, 3-door Runabout, and the popular Pinto Wagon.

When you get back to basics, you get back to Ford.
Shown here is a 1973 Pinto sedan with optional whitewall tires, accent and deluxe bumper groups.