The small line encourages you to keep both hands on the steering wheel: "Save your life and ours, use a headset."
Not sure why "headsets" help, when it is the distraction of talking rather than concentrating on driving that causes the accidents. Also, it reminds me a lot of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. from february this year but with a lesser photo(shop) budget.
Ad Agency: Impact & Echo, BBDO, Kuwait
Creative Director: Viraj Ponkshe
Art Director / Illustrator: Rolando Rodriguez
Copywriter: Regan Rodricks
Published: May 2008
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
