M&C Saatchi, China bring a different type of ad-- one stressing fuel efficiency and environmentally friendly messaging for the Chinese market in this Volkswagen spot. Production by academy award winning Pixomondo. While it's not riveting stuff for westerners, but the Chinese market, it's a whole new message, and one that's positive.
Client: Volkswagen
Agency: MC Saatchi, China
Production Company: Pixomondo China
Creative Director and Designer: Carolina Melis
Animator: Pixomondo China
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