Skin care is certainly not a "ladies only" thing, and to make their point Norwegian pharmacy VitusApotek shows us a man going through the nightly ritual of washing his face. This being Norway though, he's a black metal rocker of some sort. Of course. It's not about freezing time, staying young, or defying gravity - it's about taking care of yourself, and your skin is the largest part of you.
Agency: POL
Copywriter: Maja Folgero
Art Director: Snorre Martinsen
Account Director: Kjetil Botten-Skogly
Account Manager: Elle-Beth Lonnestad
Production Company: B-Reel Films
Producer: Kith Kättström
Director: Jens Sjögren
Assistant Director: Sacarias Kiusalaas
DoP: Christian Haag
Composer: Max Kiusalaas