Vitaminwater "Keep your vits about you" (2015) 1:30 (USA)

Glacéau Vitaminwater wants you to keep your Vits about you, in the office workplace. Because there are all those stereotypes of people in the office who will bring you down, like the person who eats your food, or your boss, or the printer that is always down which isn't technically a person but your get the idea. No? You mean a minute and a half later you are scratching your head? I agree with you there. A minute would have been more than enough to make whatever point you're trying to make here.
All I know is this has something to do with Vitaminwater. And while it starts feeling like an homage to Office Space it never really gets around to explaining the benefit of Vitaminwater in those circumstances. Probably because they aren't allowed to make any claims beyond "adequate refreshment," so whoopeedoo. Water is adequate refreshment, too.
All I know is some dude is speaking in a quasi-medicated voice, so maybe he's spiked his Vitaminwater with something else like Valium in which case its the Valium chilling you out, not the sugar water.
By the way, I get into this with Dabitch all the time, but y'all don't know how to pronounce the word Vitamin. In the UK/Europe they may say Vitamin with Vit sounding like Bit, but here in the good old USA we say Vitamin with Vit as in Bite. So I kept reading it as "keep your vites about you," which sounds hella strange, kinda like this ad.

Advertising Agency: Circus Maximus, New York, NY
Chief Creative Officer: Ryan Kutscher
Senior Copywriter: Ryan Kutscher
Senior Art Director: Matthew Evans
Agency Producer: Mollie Gilmore
Account Director: Ryan Kutscher
Production Company: PUNKLE/LiveTribe (punkle.tv / livetribe.tv)
Director: Matt Long & Ryan Kutscher
Executive Producer: Matt Long
Producer: Karen Lavender
DoP: Ernesto Lomeli
Editorial/Finishing: WAX (wax.tv)
Executive Producer: Toni Lipari
Senior Producer: Evan Meeker
Editors: Joe Dillingham
MGFX/Titles: Nate Kim
Colourist: Stephen Picano
Sound/Audio
Sound engineer: Paul Weiss / Sonic Union (sonicunion.com)
Sound Design: Bill Chesley / Henryboy (henryboy.com)
Music Composer: Phil Mossman

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Chuck Pants's picture

This is so bad its unbelievable. Remember when vitamin water did good work? This looks like a film students test commercial. Talentless.