Some freaking fantastic storytelling here in Vistaprint's first ever brand spot, as opposed to its usual direct response. Father and son growing up together through a family owned business. The son grows up and tries the corporate world, only to miss what he had with dad. And returns of course, like the prodigal son, to discover the dad had planned to make him the owner. For Vistaprint! Hell, this spot captured families better than most of the Dadvertising seen during this year's Super Bowl. This spot was well worth the effort.
Client: Vistaprint
Agency: Vistaprint In-house
Executive Creative Director: Liam Shannon
CW: Liam Shannon
Creative Director: Kim DiVincenzo
Designer: Creative Director: Kim DiVincenzo
Production: Velocity Films
Director: Greg Grey
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Thanks for the kind review! We were tasked with making a product focused spot and were really proud that we managed to fit in over 20 of our products while still delivering an emotional brand message.
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PermalinkI noticed all the products (Art Director habit perhaps), like the tall posters and flyers. Very cute story well told.
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