The IRS still takes your money but at least you can give it to them quicker.
"Taxes was waiting and wondering and worrying. Now Taxes is matching with a Turbotax ecpert who does everything for you."
By highlighting the benefits of TurboTax's customer-centric, tech-forward approach combined with its expert network, the campaign reshapes the perception of tax preparation from a dreaded chore into a seamless, empowering experience.
The integrated campaign will run in the US, with select spots airing in Canada, including two Spanish and one French Canadian language version of key spots. It spans linear, streaming, podcasts, digital audio, digital video and social channels and includes integrations and partnerships with the NCAA, Netflix, NFL, Spotify, TikTok, and YouTube. The additional ads that make up this series will be rolled out throughout the tax season.
Agency Credit: R/GA
Directing Credit: Vania + Muggia
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