Last years Viral Awards created a lot of chatter, some positive, some not and quite a bit of it within this worthy rag.
Well now they've been developed into The Future Marketing Awards, to cover a host of new brand communication platforms from Mobile to Film & TV and Environments. The Jury Chairman is Alex Bogusky from Crispin Porter & Bogusky, and we’re got a huge amount of client interest with clients including MINI, Burger King, Nissan, Procter & Gamble, Honda, Vodafone, Coca Cola and Volvo to name but a few judging the awards this year alongside great agencies from all over the world.
We have three regional judging panels, four events – New York, London, Tokyo and Shanghai, and a series of Future Marketing Seminars to accompany the great work.
If you'd like any more information then please contact us or take a look at futuremarketingawards.com
All and any thoughts greatly appreciated.
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Why the regional judging panels? I mean, it's an interesting solution - I was just wondering what prompted it.
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PermalinkThe reason for having a 3 Regional Juries and for dividing up the Future Marketing Awards into Regions is to try and reflect regional variations in trends, and technologies. It's not a perfect solution but I think it's important for us to try to do this.Without going into too much detail, an example would be what's happening in mobile marketing and branded content in Japan compared with mobile in the US - it simply wouldn't be fair to compare such things.
We are also trying to gauge the trends that will be coming from territories where technology if further advanced.
If you look at the categories on www.futuremarketingawards.com you'll see how we're trying to develop the trends thinking within universal categories.
As I said it's not perfect, but we're trying...
best
Alex
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