Either way they knew the spot wouldn't get picked up, so they tried to capitalize on the notoriety, the same way Soda Stream did after being banned in Britain. Yawn. Whatever happened to making great spots?
I know, right? I really hope they do have R Stevie Moore if only for the adland-themed song "advertising agency of f**king."
If it were the same agency i would buy that. maybe. except a. it's not the same campaign. one was done as a brand spot, representing all sports. the second was done for the olympics. while you may argue not every campaign has to be a totally new idea (although i don't believe this) remember, this work was done by two different agencies. so it either feels incredibly lazy on the second agencies' part, or it seems like the client is dictating the creative. and if that's the case, why did they hire an agency?
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