This tongue-in-cheek stop-motion animation spot for El Jimador tequila features a day of the dead skeleton doing his best Tom Cruise impression. He's doing quite well until his arm rips off. Ha! "Celebrate with the living, this day of the dead" is a great line, too.
Client: el Jimador, (Brown-Forman)
Agency: GREY Canada
Executive Creative Director: Joel Arbez
Executive Creative Director: James Ansley
Art Director: Perle Arteta
Writer: Sara Radovanovich
Vice-President Content & CRM: Karen Lee
Account Director: Laura Rovinescu
Account Executive: Harjot Tatla
Strategy: Lauren Scapillati
Producer: Erica Metcalfe
Production Company: BENT
Director: Rob Shaw
Executive Producer: Anthony Greene
Line Producer: Robert D'Esposito
Director of Photography: Mark Eifert
Editorial: BENT
Executive Producer: Anthony Greene
Editors: Brent Heise, Molly Preston, Ben Mercer
Post Production: BENT
Executive Producer: Anthony Greene
Colourist: Dan Kim
Online: Bent Heise
Music and Sound Design: Grayson Matthews
Executive Producer: Bridget Flynn
Creative Director: Ryan Kondrat and John La Magna
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