You're not just traveling to L.A. on SAS. You are going there to become a big movie star who will own a house with an indoor pool and horses and indoor horses, too. Ha. Great casting on this one. Travelers think big.
Client: SAS – SCANDINAVIAN AIRLINES
Agency: Åkestam Holst
Creative Director: Magnus Jakobsson
Art Director: Joakim Khoury
Copywriter: Magnus Jakobsson
Production Manager: Anna Svensson
Client Lead: Johan Östlund
Planner: Simon Gustafsson
Production company: Giants & Toys
Cinematographer: Fredrik Bäckar
Director: Jens Jonsson
Producer: Calle Isberg
Agency Producer: Leila Widgren
Post production: SWISS
Music: Adam Nordén
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