U.S. Paralympics & Dept. of Veterans Affairs - Mission ReDefined (2013)

Michael Johnston, a U.S. Navy veteran who lost his leg in 2003 and aspires to compete in the 2016 Rio Paralympics, runs the 100 meter dash.
Each step reveals words - passion, power and strength - the qualities that veterans have, and reminds them that they can still enjoy active lives despite their life-changing injuries. It's nicely shot, the cgi isn't too bad, but the VO brought the ad down, down down.

AGENCY: Ignited

SVP/Group Creative Directors: Troy Scarlott, Jordan Atlas
ACD/Copywriter: Karin Djelaj

Copywriter: Marcela Angeles-Macedo
Art Director: Chris Schott
Executive Producer: Diego Espana
Production Coordinator: Mike Dobbs

Sr. Producer: Sam Helphand

Sr. Finishing Artist: Ken Murayama

SVP, Client Services: Robb Hittner
Account Director: John Carlisle

PRODUCTION COMPANY: Green Dot Films
Director: Luc Schurgers
DP: Tom Camarda
Executive Producer: Darren Foldes
Executive Producer: Rich Pring
Producer: Joe Mandarino

Visual Effects: MiniVegas
Creative Director: Luc Schurgers
Managing Director: Maarten Boon
3D Artist/Animator: Roben Schlikker
3D Artist/Animator: Klaas-Harm de Boer
Compositor/Online Operator: David Zaretti

EDITORIAL: Therapy
Editor: Doobie White
Executive Producer: Joe DiSanto
Executive Producer: John Ramsay

MUSIC & SOUND DESIGN: Massive Music
Composer / Sound Design: Jon DeStefano
Creative Director: Chris Campanaro
Head of Production: Jessica Entner