"I'm looking for a low interest rate.."
"Hmm, how does 18.5% percent sound?"
"Can you go any lower?"
"How does 18.5% percent sound?"
Banks are pretty much like this.
Agency: The Kaplan Thaler Group, NY, NY
Copywriter: Hal Friedman / Art Director: Domingo Perez, John Calquhoun
Creative Director: Hal Friedman, Domingo Perez
Agency Producer: Lisa Goore / Exec. Producer: Lisa Bifulco
Production: @radical.media
Director: Rock Lamoine
Editor: David Mester, Blue Rock / Assistant Editor: Dana Gerolimatos, Blue Rock
Post Production: Nice Shoes / Blue 22
Colorist: Chris Ryan / Online Editors: Matt McDonald, Rich Siciliano
Audio Post: Blast / Mixers: Joe O'Connell, Gerard Collins
Visual Effects: Blind FX