Whitehouse Post Editor Rick Lawley teamed up with Bob Industries Director Spencer Susser via M&C Saatchi LA to send NFL superstar Tom Brady on a wild walk through time for UGG Australia. The spot follows a meditative adult Brady donning his UGG Alins as he marches through a magical super-bus, from his high school athletic teams to the University of Michigan locker room to his living room on draft night to his team bus for the NFL’s New England Patriots.
“UGG asked us to stitch together a seamless arc of this iconic figure’s career using the physical constraints of a bus,” explains Whitehouse Producer Joanna Manning. “With Spencer’s excellent footage, Rick and his team create a convincing journey from adolescence to adulthood while seamlessly weaving the UGG product into the narrative. It is this sort of imaginative storytelling that Whitehouse Post excels at.”
About Whitehouse Post:
Editing & Post Production is what we do. London, New York, Chicago & Los Angeles is where we do it.
Credits:
Brand: UGG Australia
Spot Title: “For Gamechangers”
Airdate: Sept 3, 2013
Agency: M&C Saatchi LA
Creative Director: James Bray
Associate Creative Director: Ron Tapia
Agency Producer: Jennifer Weinberg
Group Account Director: Rachel Nairn
Production Company: Bob Industries
Director: Spencer Susser
Editorial Co: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: James Dierx
Producer: Joanna Manning
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