Owning a Toyota Camry puts your neighbors to shame-so much shame that they might not want to show their faces, as illustrated in Pixelated, a hilarious new spot directed by Crossroads' Bruce Hurwit out of 22squared for Southeast Toyota Distributors.
A Toyota Camry owner is stepping out of his pristine, midnight blue ride when he's confronted by a mildly disgruntled, non-Toyota Camry owner named Ted. Marring Ted's face is a perfectly placed circle of pixilation, a manifestation of the embarrassment he feels for owning the worst car in the cul-de-sac. When the smart Camry driver laughs off Ted's shame, Ted quickly rebukes him, asking, "Does it look like I'm smiling?" To which the Camry owner, perplexed by the neighbor's censored face, responds, "I can't really tell, man."
Client: Southeast Toyota Distributors
Spot Title: Pixelated
Air Date: January 2011
Agency: 22squared
CCO: Scott Sheinberg
ACD/Writer: Ryan Stafford
ACD/Art Director: Don Stephenson
Art Director: Dennis Wolfe
Director of Broadcast Production: Connie Newberry
Prod Co: Crossroads Films
Director: Bruce Hurwit
DP: Giorgio Scali
EP(s): Camille Taylor, Carole Hughes
Producer: Coni Lancaster
Editorial Co: Spotwelders LA
Editor: Lucas Spaulding
EP(s): David Glean, Joanne Ferraro
Telecine Co: Rushes
Colorist: Gino Panaro
EP: Lisa Boolootian
Shoot Location: Chatsworth, California
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This commercial seems to be on about every 15 minutes. In this case, familiarity definitely breeds contempt!
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