Leo Burnett, Chicago called in the expertise of director Tim Godsall of Biscuit Filmworks, Los Angeles for a new campaign to launch the new chocolate dipped Altoids. The campaign plays off the "Curiously Strong" tagline and each of the four spots, "Banana Hands", "Australian Double Back", "Blowhole Bob", and "Half Deer Edwards", show folks doing a double take or staring at some unusual people and animals, and even animalpeople. Check out the ads:
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