When you travel on TGV train it's like one big metaphor of awesomeness, starring Mika doing a sticky cover of Charles Trenet’s "Je chante." The end line translates roughly: And you-- what will be your journey? While TGV has been around forever, this spot seeks to breathe new life into an old brand and make it seem more contemporary. It helps that Je Chante is such an earworm, too.
Advertiser : SNCF
Advertising Agency: TBWA\PARIS
Advertiser Supervisor : Rachel Picard, Isabelle Bascou, Delphine Nathan, Charlotte Taieb, Sophie Churlaud, Perrine Ferry
Account Handlers : Anne Vincent, Bérengère Mangin, Lara de Nattes, Théo Lima, David Ruffier, Othmane Aidh
Creative Directors : Cédric Moutaud et Vincent Pedrocchi
AD : Cédric Moutaud
CR : Vincent Pedrocchi
Président \ELSE : Maxime Boiron
TV Producer: Caroline Petruccelli & Emilie Prud'homme
Production Company : Henry – Jean Ozannat
Director : Martin Werner
Sound Production : \ELSE
Head of Music & Sound : Olivier Lefebvre
Music Art Director: Olivier Lefebvre @ \ELSE, Angelo Foley @ GUM
Sound Director : Thomas Anduze
Music Rigths : Marie Roche, Stéphanie Perenchio
Post-Production: Digital District
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